 |
Callahan: the latest practitioner of a very successful system. |
Last week, ESPN analyst K.C. Joyner and I discussed the tendencies of the 2012 Cowboys offense. (Let me take this opportunity to hype K.C.'s return. His 2013 book is out and he'll return next week to discuss metrics on all the Cowboys.) Joyner was of the opinion that last year's squad was schizophrenic. Jason Garrett had the talent to run variants of the '90s Cowboys offense and the '90s Rams offense. His numbers showed him that Jason Garrett skewed his run/pass mix heavily towards the pass, more than in any year that he's handled the playsheet.
Joyner contends that the 2013 team has the talent to run a '90s Cowboys style attack, which uses a vertical passing attack to gain a lead, and then a power running attack to bleed 4th quarter game clocks lifeless. This is the formula Garrett used so successfully in 2007, when the Cowboys averaged over 28 points per game and finished 13-3. The team would roar out of the locker room passing to Terrell Owens and Jason Witten, and score heavy points in the 2nd and 3rd quarters of games. In the late parts of each half, bruiser back Marion Barber would replace starter Julius Jones and Dallas would play bullyball.
If you looked at the run-pass breakdowns by half, Garrett had a definite tendency. He passed like crazy in the first two quarters and then skewed his calls towards the run in the 3rd and 4th quarters. In those games where Dallas was trailing late, Garrett would often stay with the pass, and if he lost that week, Garrett gave armchair analysts easy, but incorrect reads. They would look at skewed pass-run totals, and conclude that Garrett's guys lost because he wasn't running the ball enough. They got the causal chain backwards. Garrett always passed first.
In doing so, Garrett was following a familiar script. Norv Turner and Ernie Zampese did the same. Those bullyboy Triplets Cowboys could hammer weaker opponents early, but if you look at many of their wins against better teams the pass-first, run-later formula worked; the bulk of Emmitt Smith's rushing totals came in the latter halves of those games.
The news that Bill Callahan would assume the play sheet is seen as evidence that Dallas may return to a more run-rich attack. On the other hand, the team went in the Rams direction personnel wise, drafting Terrence Williams, Gavin Escobar and Joseph Randle in April's draft. All three of those players work best in a space-based attack.
Did the front office tie Callhan's hands? Are the Cowboys fated to attempting Norv Turner's playbook with Mike Martz's players? These are questions we'll address this week.
In this first post on the Cowboys 2013 attack, let's clarify our terms. What do we mean when we talk about the Turner and Martz flavors of the Dallas offense? Let's trace the history of the scheme.
We're discussing the same basic playbook, which was developed in the '70s and '80s by Don Coryell, who coached the wide open St. Louis Cardinals and San Diego Chargers attacks. With St. Louis, Coryell ran a more "regular" attack, which used two backs and one tight end. The Cardinals had an old-school fullback in Jim Otis. By old-school, I mean a fullback who ran first and blocked second.
The '60s and '70s were dominated by split-back or pro-set attacks, and the fullback did much of the inside running on quick-hitting plays. Think of the Dolphins' Larry Csonka as your prototype. Fullbacks of this style are endangered species in today's spread-happy NFL. (One player who most resembled an Otis-style fullback in the modern game was the Bucs Mike Alstott.) In the Cards first playoff year of '74, Otis had the same number or rushing attempts as the team's halfback. We don't see that division of labor in rushing attacks any more. Teams may run by committee, but that usually means a rotation of tailbacks.
Flanking Otis was might-mite tailback Terry Metcalf. He was the move player in the attack. He was a water-bug style speed back who worked the perimeter. He was also a skilled receiver, who led his team in receiving several times during the Cardinals playoff years of '74 and '75. Coryell would move him into the flanks, and get Metcalf the ball in space. He was the forerunner of the Marshall Faulk-style back.
In San Diego, Coryell's attack was modified by his assistant Joe Gibbs. The Chargers had a complementary set of receivers in possession maven Charlie Joyner and deep threats John Jefferson and Wes Chandler. They had a blue-chip tight end in Kellen Winslow, who could destroy secondaries vertically. They had a quick thinking, quick-throwing quarterback in Dan Fouts, and they had a big offensive line.
Gibbs worked out the one-back attack, putting Chuck Muncie seven yards behind the center, and running him on zone running plays. Gibbs' innovation was taking the fullback out of the backfield and making him a move man along the offensive front. Sometimes the H-back, was he was called, lined up as a traditional lead blocker in an I-formation. Far more often, he lined up as second tight end, either next to the regular on-the-line Y (the designation for the tight end) or on the opposite side of the Y. This put seven blockers on the line of scrimmage and made the offense's strong side harder to detect when the Chargers were balanced..
The H-back was also in a better position to get up the field on passing plays, being at the line or one yard off, instead of being four yards deep and behind the line in a regular set. Though it seemed to lack the muscle to run inside, the H-back system rushed very well. Muncie excelled in this scheme, and when Gibbs took over the Redskins in 1981, he got stellar production from runners like John Riggins, George Rogers and Earnest Byner.
While Gibbs was coordinating Coryell's Chargers, he worked with a receivers coach named Ernie Zampese, who took over the Chargers controls when Gibbs went to Washington. Zampese ran the Chargers offense until 1987, when he joined John Robinson's staff and became the Rams OC. There, Zampese worked with a young receivers coach named Norv Turner. Robinson's Rams were more running backs rich and tight ends poor, so Zampese ran a more regular attack, featuring Greg Bell and Cleveland Gary.
Turner came to Dallas in 1991, replacing OC David Shula. Cowboys head coach Jimmy Johnson wanted a scheme which was more dangerous to teams which were blitzing his young quarterbacks Troy Aikman and Steve Walsh silly. Turner produced immediately. His '91 unit averaged six points per game more than Shula's '90 attack, raisng Dallas from 25th in scoring to 7th. The following season, the Cowboys ranked 2nd in scoring and won their first title in the Johnson/Jones era.
The Redskins hired Turner to be their head coach after the '93 season, bringing in a Gibbs disciple in to keep his system alive. Dallas also wanted continuity and hired Turner's mentor Zampese to keep them on track. Zampese kept the Cowboys in the top three in scoring offense in '94 and '95. Like Turner, he won a Super Bowl in his second year on the job.
Meanwhile, Turner was teaching the system to some talented assistants. Cam Cameron was Turner's first quarterbacks coach in D.C. and when Cameron was hired to be the head man at the University of Indiana, he was succeeded at QB coach by Mike Martz. Two years later, Martz was hired by Dick Vermeil to become the Rams OC. Martz and his substitute QB Kurt Warner took the league by storm, winning the Super Bowl that fall.
The system has had a lot of success throughout the decades. When Jason Garrett became the Cowboys OC in '07, he installed the same system he played under Turner and Zampese from '93 through '99. Last year's champion Ravens run the same scheme, which was installed by Cam Cameron, and run by his successor Jim Caldwell.
The system is an aggressive, down-the-field attack which relies on big, talented receivers and tight ends to challenge secondaries. It has a lot of backfield flexibility, using two-back attacks, and one-back variants. That flexibility is down to how the coordinator uses his H-back, or the F-back, has he's known in the Cowboys' vernacular.
The intrigue for the 2013 Cowboys, from the play calling perspective, is not in what Bill Callahan will call on game day, but in
how he'll call this system. I'm working on the assumption that Callahan will keep the playbook intact. (I can't see Jerry Jones nudging the play-sheet from Jason Garrett and then forcing him to junk his system. Plus, Jerry has three rings which show the offense works.)
That's a significant assumption because Callahan has worked most of his career using the Paul Brown/Bill Walsh system. When he was the head coach and play caller in Oakland, Callahan ran the offense Jon Gruden installed, a system Gruden learned in Green Bay from Mike Holmgren, who in turn learned it from Walsh in San Francisco.
Callahan isn't a stranger to Garrett's system however. He worked with OC Brian Schottemheimer at the Jets, and their offense was very close to Garrett's. That said, every OC has put his stamp on the scheme. It will be interesting to see how Callahan makes his.
Next: How the Turner/Zampese attacks used the F, and how Mike Martz played his F-backs.